Table of Contents
What Is Paid Search Manager?
A paid search manager is responsible for the strategic planning, execution, and optimization of paid advertising campaigns on search engines like Google and Bing. These professionals manage the ads that appear at the top or bottom of search engine results pages (SERPs), helping businesses connect with potential customers actively searching for their products or services. By leveraging data, research, and proven strategies, a paid search manager ensures campaigns deliver measurable results, drive targeted traffic, and maximize return on ad spend (ROAS).
At its core, paid search management involves:
- Keyword research and targeting
- Ad creation and testing
- Bid strategy optimization
- Performance monitoring and reporting
The goal is simple: maximize return on ad spend (ROAS) by reaching the right audience with the right message, at the right time. Paid search is often managed through platforms like Google Ads or Microsoft Advertising, and it plays a key role in driving immediate, targeted traffic to a website.
The goal is simple: maximize return on ad spend (ROAS) by reaching the right audience with the right message, at the right time. Paid search is often managed through platforms like Google Ads or Microsoft Advertising, and it plays a key role in driving immediate, targeted traffic to a website.
Why Paid Search Is Critical to Modern Digital Marketing (Intent & Benefits)
In today’s competitive digital world, paid search isn’t optional—it’s essential. With millions of websites competing for attention, appearing at the top of search results can make or break a marketing campaign. Here’s why paid search manager should be a critical component of your digital marketing strategy:
1. Instant Visibility
Unlike organic SEO, which can take weeks or months to show results, paid search ads can launch your brand to the top of search results immediately. For new businesses or competitive industries, this is a game-changer.
2. Highly Targeted Audience
Paid search allows businesses to target users based on:
- Keywords they search
- Location
- Device type (mobile or desktop)
- Time of day
- Demographics and interests
This means you’re not just reaching random internet users—you’re engaging people actively looking for what you offer.
3. Control Over Budget
With pay-per-click (PPC) advertising, you only pay when someone clicks on your ad. This makes it a cost-effective option for businesses of all sizes. You can start small and scale your budget as you start seeing results.
4. Measurable ROI
One of the biggest advantages of paid search is the ability to track every click, impression, and conversion. Tools like Google Analytics provide insights into how ads are performing, what keywords are working, and how much revenue is generated.
5. Competitive Edge
Even if your competitors have a strong SEO presence, paid search ads help you outrank them instantly on SERPs, putting your business in front of potential customers first.
How Paid Search Works: A Quick Breakdown
To understand paid search manager, it’s helpful to know how the process works behind the scenes:
Step 1: Keyword Selection
Everything starts with keyword research. Advertisers select keywords relevant to their products or services. For example, a shoe retailer might target “best running shoes” or “buy athletic sneakers.”
Step 2: Bidding on Keywords
Once keywords are selected, advertisers place bids on how much they’re willing to pay for each click (Cost Per Click – CPC). The higher the bid and ad quality score, the better the chance of securing a top position.
Step 3: Ad Creation
Ads are written to attract users to search for targeted keywords. A good ad includes:
- A compelling headline
- Clear benefits or offers
- A strong call to action (CTA)
Step 4: Auction Process
When a user types a search query, Google or Bing runs an ad auction to determine which ads appear and in what order. The Ad Rank is calculated based on:
- Your bid amount
- The quality of your ad and landing page
- Expected clickthrough rate (CTR)
Step 5: Click and Conversion
When someone clicks your ad, they land on your website or landing page. Ideally, this leads to a purchase, signup, or lead generation—depending on your campaign goals.
Step 6: Optimization
Paid search manager doesn’t stop after launching ads. Ongoing optimization is critical:
- Adding negative keywords to filter irrelevant traffic
- Adjusting bids based on performance
- Testing ad copy variations
- Refining landing pages for better conversions
What Is PPC Advertising?
Pay-per-click (PPC) advertising is the most common form of paid search. In PPC campaigns, advertisers pay a fee each time someone clicks their ad. It’s essentially a way of buying visits to your site rather than earning them organically.
Google Ads is the largest PPC platform, but others include:
- Microsoft Ads (formerly Bing Ads)
- Amazon Sponsored Ads
- Facebook Ads (technically PPC, though primarily social)
- LinkedIn Ads
The beauty of PPC advertising is its ability to connect businesses with buyers at the exact moment of intent. When someone searches for “best accounting software,” and your ad appears, they’re already interested—making them far more likely to convert.
How Search Engines Display Paid Ads
When you search on Google, paid ads usually appear in several key spots:
- Top of the SERPs – Usually 3 to 4 sponsored ads before organic listings.
- Bottom of the SERPs – Often 2 to 3 ads after organic results.
- Shopping Ads (Google Shopping) – For product-based searches, these include product images and pricing.
- Map Listings (Local Service Ads) – For local businesses, paid results can appear in Google Maps or location-based searches.
- Display Network – While not technically part of search results, Google Display Network shows banner ads on partner websites, complementing your search campaigns.
Search engines like Google display these paid ads based on Ad Rank, which factors in:
- Your maximum bid
- Ad relevance
- Landing page quality
- Expected CTR
- Use of ad extensions (site links, callouts, phone numbers)
Top Benefits of Paid Search Management for Businesses
Instant Visibility on SERPs
One of the top benefits of paid search manager is instant visibility on search engine results pages (SERPs). Unlike organic SEO, which can take months to generate traction, paid search allows businesses to appear at the top of search results as soon as campaigns go live.
This is especially valuable for:
- New websites that haven’t built organic authority yet
- Product launches
- Time-sensitive promotions or events
By using paid search effectively, you ensure your target audience sees your brand before your competitors.
Laser-Targeted Traffic
Paid search advertising doesn’t just drive traffic—it drives qualified, intent-driven traffic. Through advanced targeting options, advertisers can show ads to users who are actively searching for specific products, services, or solutions.
With paid search management, you can refine your audience by:
- Keywords searched
- Geographic location
- Device type
- Time of day
- User demographics and interests
This means you aren’t just increasing website visits—you’re attracting potential customers who are already interested in what you offer.
Budget Control & Measurable ROI
Another key benefit of paid search manager is total control over your advertising budget. Whether you’re a small local business or a large enterprise, you can set daily or monthly caps to avoid overspending.
More importantly, every dollar is trackable. Using platforms like Google Ads and Google Analytics, businesses can monitor:
- Click-through rates (CTR)
- Conversion rates
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
With this data, you can continuously refine your campaigns for maximum profitability.
Essential Elements of a High-Performing PPC Campaign
A successful PPC advertising campaign is built on four essential pillars:
Keyword Research & Intent Mapping
Effective keyword research is the foundation of every successful paid search campaign. But it’s not just about selecting high-volume keywords—it’s about understanding user intent behind those searches.
For example:
- Informational intent: “What are the best running shoes?”
- Transactional intent: “Buy Nike running shoes online”
By matching your ads with transactional keywords, you target users closer to making a purchase decision, boosting conversions.
Pro tip: Use long-tail keywords for lower competition and higher conversion rates.
Writing High-CTR Ad Copy
Once you’ve selected your keywords, the next step is crafting a high-click-through-rate (CTR) ad copy. Your ad needs to grab attention and convince the searcher to click.
Tips for writing great ad copy:
- Use numbers or special offers (“50% Off Today”)
- Highlight unique selling propositions (USPs) (“Free Shipping,” “24/7 Support”)
- Include a clear CTA (“Shop Now,” “Get a Quote,” “Sign Up Free”)
The better your ad resonates with user intent, the higher your CTR, improving Ad Rank, and lowering CPC.
Landing Page UX for Conversions
Getting users to click your ad is only half the battle. Where their land matters even more. A poorly designed landing page can waste your entire PPC budget.
Key elements of a high-converting landing page:
- Fast loading speed (under 3 seconds)
- Mobile responsiveness
- Clear headline and supporting text
- One focused CTA (avoid distractions)
- Trust signals (reviews, guarantees, certifications)
Remember: A great landing page turns clicks into conversions.
Smart Bid & Budget Strategies
Bid management is critical for controlling how much you pay for each click. There are several strategies available depending on your goals:
- Manual CPC – Gives full control but requires close management.
- Enhanced CPC (ECPC) – Allows Google to adjust your bid to increase conversions.
- Maximize Conversions – Lets Google automate bids based on conversion likelihood.
- Target CPA – Focuses on getting the lowest possible cost per acquisition.
For best results, combine manual oversight with automated bidding to balance cost efficiency and performance.
Advanced Paid Search Tactics (2026 Edition)
As paid search manager evolves, staying ahead of competitors requires using advanced tactics tailored to today’s market.
Negative Keywords & Cost Filtering
Negative keywords are an essential tool for optimizing your paid campaigns. They prevent your ads from showing up for irrelevant searches, saving budget for clicks that matter.
For example:
If you sell premium office chairs, you might exclude:
- “Free office chairs”
- “DIY office chair”
By filtering these terms, you reduce wasted ad spending and improve campaign efficiency.
Geo-Targeting & Device Segmentation
Geo-Targeting
Focus your advertising budget on specific geographic areas where your target audience is most active. Whether you’re promoting a local service or an international product, adjusting location improves relevance.
Device Segmentation
Analyze and segment your campaigns by device type (mobile, desktop, tablet). If mobile traffic converts better, shift more budget toward mobile-specific ads with phone-friendly landing pages.
Retargeting & Custom Audience Ads
Most website visitors don’t convert on their first visit. That’s where retargeting (remarketing) comes in. By showing tailored ads to previous website visitors across Google’s Display Network or other platforms, you can re-engage potential customers.
Benefits of retargeting:
- Remind visitors of products/services
- Promote special offers to past visitors
- Increase brand recall over time
Additionally, leverage custom audiences from email lists or CRM data for highly personalized ad experiences.
A/B Testing for Ads & Landing Pages
What Does a Paid Search Manager Do? (Roles & Skills)
A Paid Search Manager plays a critical role in helping businesses generate traffic, leads, and sales through paid advertising on search engines like Google and Bing. As paid search campaigns become more competitive, having an expert manage the process can make the difference between wasted ad spend and profitable growth.
But what exactly does a paid search manager do—and what skills make them effective?
Let’s break down the key roles and skills of a paid search manager so you can understand their value and how they can drive success for your business.
Key Roles of a Paid Search Manager
1. Strategy Development
A paid search manager starts by understanding the company’s business goals, target audience, and industry. They then develop a comprehensive PPC strategy that aligns with those goals—choosing which platforms to advertise on (like Google Ads or Microsoft Advertising), defining budgets, and setting campaign objectives such as generating leads, ecommerce sales, or brand awareness.
2. Keyword Research and Selection
One of the core tasks of a paid search manager is performing keyword research to identify high-intent search terms that potential customers are using. They use advanced tools like Google Keyword Planner, SEMrush, and Ahrefs to find profitable keywords with the right balance of traffic potential and competition.
3. Campaign Setup and Management
Paid search managers are responsible for creating campaigns, ad groups, and ads. They write compelling ad copy that attracts clicks and directs users to optimized landing pages designed to convert visitors into leads or customers. They also implement ad extensions like phone numbers, site links, and callouts to improve visibility on search results.
5. Ongoing Testing and Optimization
A good paid search manager never sets a campaign and forgets it. They analyze campaign data, run A/B tests on ad copy and landing pages, and refine targeting strategies to improve performance over time. This ongoing process ensures that paid search efforts keep generating high-quality leads and sales.
6. Reporting and Analytics
Paid search managers use analytics tools like Google Analytics and reporting platforms to provide transparent performance reports. They track key metrics like click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS) to show exactly how campaigns are performing.
Essential Skills of a Paid Search Manager
Analytical Thinking: Ability to interpret campaign data and make decisions based on numbers.
Technical Expertise: Understanding of advertising platforms like Google Ads, Microsoft Advertising, and PPC tools.
Creativity: Crafting engaging ad copy and landing page ideas to improve click and conversion rates.
Budget Management: Keeping ad spend aligned with business goals.
Adaptability: Keeping up with evolving PPC trends, algorithm updates, and platform changes.
Best Paid Search Management Tools (Updated 2026)
Managing paid search campaigns effectively requires the right set of tools. Whether you’re handling campaigns in-house or working with an agency, these paid search management tools can streamline workflows, boost campaign performance, and maximize ROI. Here’s a 2026 updated list of the best PPC platforms you should consider:
1. Google Ads
Google Ads remains the cornerstone of paid search advertising. As the largest PPC platform globally, it gives advertisers access to billions of daily searches on Google Search and its partner networks.
Key Features:
- Advanced keyword targeting
- Multiple campaign types (Search, Display, Shopping, Video)
- Automated bidding strategies (like Target CPA, Max Conversions)
- Integration with Google Analytics for performance tracking
Google Ads is a must-have for businesses aiming to reach their audience right now.
2. SEMrush
While SEMrush is well-known for SEO, it’s also a powerful tool for PPC research and management. Its Advertising Toolkit provides in-depth competitor analysis, keyword research, and ad copy insights to improve paid campaigns.
Key Features:
- PPC keyword research with CPC and competition data
- Competitor ad copies and historical ad data
- Display advertising analysis
- Integration with Google Ads
SEMrush helps advertisers discover profitable keywords and uncover new ad opportunities, making it ideal for competitive industries.
3. Ahrefs
Like SEMrush, Ahrefs offers strong tools for competitive analysis in PPC campaigns. Its focus on backlink data, combined with PPC keyword analysis, makes it a useful companion to your paid search strategy.
Key Features:
- Keyword Explorer with paid search data
- Competitor site analysis
- SERP analysis to spot ad-heavy keywords
- Integration with other marketing tools
Use Ahrefs alongside other PPC-specific platforms for a well-rounded paid search strategy.
4. Sprinklr
For enterprises running large-scale advertising campaigns across multiple platforms, Sprinklr is a unified paid media management solution.
Key Features:
- Centralized platform for Google, Meta, LinkedIn, TikTok, and more
- AI-powered optimization recommendations
- Automated bidding and audience targeting
- Detailed cross-channel reporting
Sprinklr helps brands streamline multichannel PPC campaigns with centralized control, making it perfect for large teams and global operations.
5. Microsoft Advertising
While Google dominates, Microsoft Advertising (formerly Bing Ads) offers access to a valuable, often less competitive audience through Bing and its partner search engines.
Key Features:
- Lower CPCs than Google in many industries
- Integration with LinkedIn profile targeting
- Similar interface to Google Ads for easy campaign imports
- Growing audience, especially in professional segments
Using Microsoft Advertising in addition to Google Ads often provides a lower cost-per-click and incremental reach.
6. SpyFu
SpyFu specializes in competitor research for both SEO and paid search campaigns. It’s ideal for businesses looking to analyze rivals’ PPC strategies and find gaps in the market.
Key Features:
- Competitor ad history and keywords
- Negative keyword suggestions
- Track competitor ad rankings over time
- Budget estimation for competing advertisers
SpyFu’s intelligence gives your PPC strategy a competitive edge.
7. Optmyzr
Optmyzr is a professional-grade PPC optimization tool used by agencies and advanced marketers. It helps automate repetitive tasks and improve campaign efficiency.
Key Features:
- One-click optimizations for keywords, bids, and ads
- Rule-based automation
- Budget tracking and anomaly detection
- Customizable reporting dashboards
For advertisers managing large or complex paid search accounts, Optmyzr saves time and delivers high-impact optimizations.
Different Types of Paid Search Campaigns You Should Know
Understanding the various types of paid search manager can help businesses create targeted strategies to engage users at different stages of the buyer journey. Choosing the right campaign type is essential for maximizing ROI and reaching your audience effectively. Here are the most important types of every marketer should know:
1. Search Ads
Search Ads are the most common type of paid search advertising. They appear at the top or bottom of search engine results pages (SERPs) when users type in relevant keywords.
Why Use Search Ads:
- Target users with high purchase intent
- Appear in response to specific search queries
- Ideal for driving website traffic, leads, and sales
For businesses focusing on immediate action and direct response marketing, Search Ads should be the core of their paid search strategy.
2. Display Ads
Unlike Search Ads, Display Ads appear across websites, apps, and YouTube videos that are part of the Google Display Network (GDN) or other ad networks. These are visual banners or interactive ad formats designed to generate brand awareness.
Why Use Display Ads:
- Reach a broader audience
- Great for top-of-the-funnel brand exposure
- Excellent for retargeting visitors who didn’t convert on their first visit
Display Ads work particularly well for businesses with strong visuals, creative content, or those promoting special offers.
3. Shopping Ads
Shopping Ads are product-based advertisements that show detailed information like product images, prices, and reviews directly in search results. These are primarily used in ecommerce PPC campaigns.
Why Use Shopping Ads:
- Highly visual and product-focused
- Attracts purchase-ready shoppers
- Works with Google Merchant Center to pull product data dynamically
If you sell physical products online, Google Shopping Ads can drastically improve visibility and drive higher-quality traffic.
4. Bing Ads vs Google Ads
While Google Ads dominates the paid search landscape, Bing Ads (Microsoft Advertising) offers a valuable alternative, often with lower CPCs and unique targeting options.
Bing Ads Advantages:
- Lower competition in many niches
- Integration with LinkedIn profile data for advanced B2B targeting
- Often better for desktop searches and professional demographics
Using both Bing Ads and Google Ads helps maximize reach and tap into different audience segments, ensuring a more comprehensive paid search strategy.
5. Remarketing Campaigns
Remarketing (or retargeting) campaigns target users who’ve previously visited your website or engaged with your content. These ads follow users around the web to re-engage them and drive conversions.
Why Use Remarketing:
- Reinforce brand recall
- Encourage users to complete abandoned purchases
- Typically delivers a higher conversion rate than first-time exposure
Remarketing is a critical part of any PPC funnel strategy, especially for businesses with longer sales cycles.
6. Mobile & Local PPC Ads
With mobile traffic surpassing desktop in many industries, mobile and local PPC ads are more important than ever. These ads are specifically optimized for smartphones and for local intent searches like “near me” queries.
Why Use Mobile & Local PPC:
- Reach users on the go when they’re ready to buy
- Great for local businesses, restaurants, service providers
- Boosts foot traffic to physical stores and calls to local businesses
For local SEO integration with PPC, mobile-focused ads combined with location extensions deliver powerful results.
Measuring PPC Campaign Success: KPIs That Matter
To evaluate whether your paid search manager is truly working, you need to track the right KPIs (Key Performance Indicators). Here are the essential metrics every marketer should monitor:
1. CTR (Click-Through Rate)
CTR shows how often people click on your ad after seeing it. A high CTR indicates that your ad copy is relevant and compelling to your audience.
Formula:
CTR = (Clicks ÷ Impressions) × 100
2. CPC (Cost Per Click)
CPC measures the average amount you pay for each click on your ad. Managing CPC is essential for controlling your ad spend and maximizing profitability.
Tip:
Optimize CPC by refining keyword targeting and improving Quality Score to pay less per click.
3. Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action, like filling out a form or making a purchase.
Why It Matters:
A strong conversion rate ensures that your paid traffic is translating into meaningful business results.
4. ROAS (Return on Ad Spend)
ROAS tells you how much revenue you generate for each dollar spent on advertising. It’s one of the most critical metrics for ecommerce PPC campaigns.
Formula:
ROAS = (Revenue ÷ Ad Spend)
Aim for a positive ROAS to ensure you’re profiting from your PPC efforts.
Analytics Tools & Reporting Templates
To track these metrics effectively, use platforms like:
- Google Analytics (with conversion tracking enabled)
- Google Ads Reports
- Looker Studio (formerly Data Studio) for custom dashboards
- Third-party PPC management tools like Optmyzr or SEMrush
Regular reporting and analysis will help refine your strategy over time and ensure continuous improvement in your paid search efforts.
Choosing a Paid Search Manager Partner: In-House vs Agency
When it comes to paid search manager, businesses often face a critical decision—should you handle your PPC campaigns in-house or partner with a professional agency? The right choice depends on your budget, goals, and internal capabilities. Let’s explore both options, followed by key evaluation questions and guidance on choosing the right PPC partner.
In-House PPC Management: Pros and Cons
Pros:
1. Full Control: Managing PPC in-house gives your team complete control over strategies, budgets, and messaging.
2. Brand Familiarity: Your internal team understands your brand, audience, and products better than anyone.
3. Direct Communication: Easier collaboration between marketing, sales, and product teams for faster adjustments.
Cons:
1. Skill Gaps: PPC management requires specialized skills like keyword research, bid strategy, and conversion tracking—which your team may lack.
2. Resource Limitations: Handling PPC in-house demands significant time and effort, potentially pulling your team away from other priorities.
3. Limited Tools: Many advanced PPC tools used by agencies require extra costs or technical expertise.
Best For:
- Startups or small businesses with limited budgets
- Companies with experienced digital marketers on staff
- Brands needing day-to-day control over campaign tweaks
Working with a PPC Agency: Pros and Cons
Pros:
1. Expertise & Experience: Agencies bring specialized skills and stay updated on latest PPC trends, algorithm updates, and best practices.
2. Access to Tools: Agencies leverage premium PPC tools like Optmyzr, SEMrush, and SpyFu to enhance performance.
3. Faster Results: Agencies can scale campaigns quickly, leveraging established processes and data-driven strategies.
4. Focus on ROI: A good PPC agency aligns with your business goals to deliver measurable return on ad spend (ROAS).
Cons:
1. Cost: Agencies typically charge management fees or retainers on top of your ad spend.
2. Onboarding Time: It takes time for an agency to learn your brand voice, products, and customer base.
3. Less Direct Control: While agencies collaborate closely with clients, you may relinquish some day-to-day management responsibilities.
Best For:
- Medium to large businesses scaling paid advertising aggressively
- Companies wanting full-service digital marketing support
- Businesses seeking higher ROAS with expert optimization
Key Evaluation Questions
Before choosing a PPC management partner, ask these critical questions:
1. What Is Our Budget for PPC Management?
Define both your ad spend and potential management fees to ensure alignment with expected ROI.
2. Do We Have In-House PPC Expertise?
If not, hiring an agency can prevent costly mistakes and help you avoid the PPC learning curve.
3. What Are Our Goals?
Whether your focus is lead generation, ecommerce sales, or brand awareness, your PPC partner should have relevant experience.
4. How Complex Are Our Campaigns?
Running international campaigns, ecommerce feeds, or multi-channel strategies usually requires professional agency support.
5. How Will Success Be Measured?
Choose partners who provide transparent reporting, use analytics tools like Google Ads Reports, and prioritize metrics like CTR, Conversion Rate, and ROAS.
How to Choose the Right PPC Partner
1. Review Their Portfolio & Case Studies: Look for success stories in your industry to gauge their experience.
2. Check Certifications: Ensure they are Google Ads Certified and familiar with platforms like Microsoft Advertising.
3. Ask About Communication: Establish expectations for reporting frequency and strategy calls.
4. Trial Periods: Many reputable agencies offer trial periods or performance-based contracts to build trust.
5. Consider Cultural Fit: Partner with agencies that align with your company’s values, goals, and working style.
Conclusion
Choosing between in-house vs agency PPC management is a pivotal decision that can make or break your paid search manager success. While in-house teams offer brand familiarity and control, agencies provide specialized expertise, faster scalability, and better access to advanced PPC tools.
For businesses serious about maximizing PPC ROI, partnering with a trusted paid search manager agency is often the smartest investment. Regardless of your choice, focus on clear goals, transparent communication, and ongoing optimization to drive sustainable success in your paid search marketing efforts.
Need help vetting PPC agencies or structuring your paid search strategy? Reach out—we can help you build a plan that delivers results and revenue.
Know More>>> How Paid Search Management Can Boost Your ROI in 2026
FAQ’S
1. Is it better to manage PPC campaigns in-house or hire an agency?
It depends on your business size, goals, and internal resources. Small businesses with marketing experience might handle it in-house, while growing companies often see better results with experienced PPC agencies that offer expert strategies and advanced tools.
2. How much does a PPC agency typically charge?
PPC agency fees can vary. Most agencies charge either a flat monthly fee, a percentage of ad spend (typically 10-20%), or performance-based pricing. Always confirm what’s included in the fee, such as strategy development, ad creation, and reporting.
3. What should I look for in a paid search management agency?
Look for agencies with Google Ads certification, proven success in your industry, transparent reporting, and strong client reviews. Ask for case studies and clarify how they measure and optimize campaign success.
4. Can I switch from in-house PPC to an agency later?
Absolutely. Many businesses start managing PPC in-house and later switch to an agency for scalability and better ROI. Agencies can audit your current campaigns to uncover opportunities for improvement.
5. How quickly will I see results with a PPC agency?
You can typically expect to see initial results within the first 30-60 days, depending on your budget, competition, and industry. However, true campaign optimization for consistent ROI often takes 3 to 6 months.
6. What’s the difference between a PPC manager and a PPC agency?
A PPC manager may be a freelancer or in-house employee focusing solely on managing campaigns. A PPC agency offers a full team of specialists, including strategists, ad copywriters, data analysts, and designers, for a comprehensive approach.
7. Can a PPC agency help with platforms other than Google Ads?
Yes. Many PPC agencies manage campaigns on Microsoft Advertising (Bing Ads), Meta Ads (Facebook/Instagram), LinkedIn Ads, and Amazon Ads alongside Google Ads for a multi-platform approach.
